Course Description: A course dealing with consumer behavior concepts as interdisciplinary in which it’s based on concepts and theory about people that have been developed by scientists in such diverse disciplines as psychology, sociology, cultural anthropology and economics. The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace.It’s concerned not only with what consumers buy but also with why, when, where, how and how often they buy it. Consumer behavior has become an integral parts of strategic market planning.